![]() What time do sales start and end? How do you tell whether a deal is actually a deal? We pooled our collective knowledge to get you prepared for the Amazon Prime Early Access Sale (and beyond). WIRED’s Gear team is familiar with common shopping pitfalls, and I’ve been a deals writer for nearly a decade. Add in the frenzy of limited-time Lightning Deals and the low inventory from ongoing global supply chain issues, and you’ve got a recipe perfect for spending too much money.įear not! We’re here to help. ![]() ![]() Amazon also promises “millions of deals,” but oftentimes the displayed discounts are misleading-or outright false. To make the waters even muddier, this year, Amazon is holding a second Prime Day, though it’s officially called the Prime Early Access Sale. It’s hardly a day-the members-only event actually spans 48 hours. ![]() Amazon Prime Day is arguably one of the most confusing shopping holidays in existence. ![]()
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